Introduction
Wholesale selling allows a business to supply products in larger quantities to retailers or other business customers.
It can increase order sizes, but wholesale pricing, credit terms, inventory planning, and fulfillment require careful management.
1. Define Your Wholesale Customer
Identify retailers that fit your products, pricing, and distribution capabilities.
Research their target audience, sales channels, order sizes, and purchasing expectations.
Prepare a wholesale catalog with product specifications and ordering information.
2. Calculate Wholesale Pricing
Suppose a product costs $8 to source and prepare.
If you sell wholesale at $14, your gross profit before other applicable expenses is:
$14 − $8 = $6 per unit.
Gross margin:
$6 ÷ $14 × 100 = 42.86%.
Also account for freight, packaging, payment terms, discounts, commissions, and overhead.
3. Establish Order Rules
Define minimum order quantities, case sizes, shipping arrangements, payment deadlines, and return conditions.
Evaluate buyers before offering credit.
4. Organize Your Shopify Workflow
Depending on your Shopify plan and available features, you may use customer segmentation, separate catalogs, wholesale apps, or supported B2B functionality.
Check current platform capabilities and fees before selecting a setup.
Conclusion
Wholesale can become a valuable sales channel when pricing and operations are designed for bulk orders. Start with a small number of suitable buyers and refine the process.
